Campaign Highlights are how Outbound asks “What areas of your business should we feature or emphasize in this Campaign?”.
We use the highlights to ensure the Ad Creative we generate include what is most important to your business.
The types of Ad Creatives that a highlight will create depends on the Ad Channel. For instance on Google Search the Highlights will correspond to a Search Ad with Headlines and Descriptions tailored to that Highlight. In a Facebook Campaign the Highlights will reflect various Images in a Carousel or Slider of Images for you Ad.
A highlight can be best be thought of as the relationship between what you are advertising (Service or Service Offering), how to showcase what you are advertising (Creative) and where a person engaging with the content will end up (Landing Page)
When you create a Campaign we will pre-populate it with Highlights based on your goal and which service you have selected from your business context.
Each highlight on a Campaign has a corresponding Ad Creative that you can preview by clicking on the Creative on the Highlight.
Each Highlight has a Landing Page that controls what webpage a user will see when they click your ad.