How “Publishing” Bridges the Gap Between Outbound and Ad Channels
Once you are satisfied with your Ad Campaign you Publish it to the Ad channel. Behind the scenes the process of getting your Campaign from Outbound to the Ad Channel is called a Deployment.
A deployment will package up any Creatives that your Campaign needs, build and setup your Landing Page (For Outbound Pro Customers) and create your Campaign on the Ad Channel.
When you make changes to your Campaign and Publish those changes, Outbound will begin another deployment of your Campaign.