A “Campaign” empowers you to advertise a product, service, or your brand on any supported Ad Channel without needing to understand the ins and outs of how the Ad Channel works.
An Outbound Campaign is built for business users in mind. Instead of needing to be an expert digital marketer Outbound Campaigns are configured based of a few basic questions:
With these basic questions Outbound Campaigns build and launch a complete advertising strategy on your a channel of your choosing!
When Outbound creates a campaign in in an Ad Manager such as Facebook Ad Manager or Google Ad Manager Outbound is responsible for managing that campaign.
This means that any changes to the campaign in the ad manager other than to an operational setting such as budget or it’s run status will be overwritten by the Outbound platform the next time your campaign is published to the Ad Channel. This behavior is expected