How Outbound Uses Location

At Outbound, the Locations feature is designed to help us understand where your business operates so we can make the best decisions about ad targeting. Our platform leverages your defined Service Areas and Physical Locations to optimize ad performance based on your industry, products, and services.

Our Expertise, Your Advantage

We don’t just take your defined locations at face value—we use them as a starting point. With our industry expertise and data-driven approach, we analyze your operational footprint and identify the best places to target your ads. This means you can focus on running your business while we handle the complexities of geo-targeting.

Why You Shouldn’t Game the System

The Locations feature is not a manual ad targeting tool. Defining an overly broad or inaccurate service area or location won’t improve your ad performance. In fact, it may result in wasted ad spend, as our system will always prioritize real-world data and operational accuracy over arbitrary input.

Here’s how we ensure the best results:

• Operational Accuracy: We use the locations you provide to verify your true operational reach and align ad targeting accordingly.
• Industry Optimization: By combining your location data with our knowledge of your industry, we fine-tune targeting to maximize relevance and ROI.
• Dynamic Adjustments: Our system continually monitors performance and adjusts targeting to ensure your ads reach the right audience.

What This Means for You

• Define your locations honestly based on your actual operational footprint.
• Let Outbound optimize targeting based on the specifics of your business.
• Don’t attempt to use the Locations feature as an Ad Targeting tool.