This guide explains some of the most important steps to take in order to maintain a Google Search Campaign.

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These services are included on the Enterprise Plan

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Search Terms Auditing

Regularly reviewing your search terms is crucial to optimizing your Google Ads campaigns. As a rule of thumb:

• New Campaigns: Check your search terms every 24 hours for the first few days.
• Established Campaigns: Review at least every 72 hours.

But why is this so important? Let’s break it down.

Why Review Search Terms?

There are two main reasons to stay on top of your search terms:

1. Adding Negative Keywords

Campaigns that use phrase match and broad match keywords often appear for search terms unrelated to your goals. That’s where negative keywords come in handy.

Even exact match keywords can trigger unexpected variations, including competitor terms or irrelevant searches. Regular reviews help identify these and turn them into negative keywords, ensuring your ads appear only for relevant searches.

Choosing the Right Match Type for Negative Keywords

Selecting the correct match type for your negative keywords can make all the difference:

Broad Match

Use this when you want to block all variations of an irrelevant term.