Landing Page

A “Landing Page” is where a person ends up after they click on an online Ad. Outbound provides two types of “Landing Pages”.

1. Self Hosted - A self hosted Landing Page is a page that you are responsible for creating, maintaining and ensuring that all conversions are tracked as needed.
2. Outbound AI - An Outbound AI Landing Page is one that is automatically created and optimized for the specific Ad that will lead to the Landing Page. Outbound Landing Pages are turn-key pages that follow industry best practices and have ad tracking and conversions automatically configured for you.