Locations

Locations represent the physical places where a business or organization operates.

Outbound offers two types of locations:

  1. “Physical Locations” are represented by an address and are places you want your customers to visit to purchase goods or services.
  2. “Service Areas” represent the geographical area that your business operates. Service areas should be used for two types of business.
    1. Businesses that travel to their customers. Use Service Areas to define where you will travel.
    2. Businesses that ship products. Use Service Areas to define where you will ship to.

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A note about Locations and Ad Targeting. It is important to note that locations are meant to describe where your business operates, not for fine-grained ad-targeting. Outbound will use the operating location of your business as well as your industry and what you are advertising to place ads in the optimum area based on the Ad Channel. Different channels offer different precision and may have different dynamics at play that could influence how Outbound chooses to target ads to maximize your Ad spend.

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Overview: Service Areas vs. Physical Locations

When setting up your location in Outbound, you can choose between two types of definitions based on how your business operates:

• Service Areas are best for businesses that serve customers in specific geographic regions without operating from a fixed address. This includes delivery services, mobile businesses, and e-commerce companies that define shipping regions.

• Physical Locations are ideal for businesses operating from a fixed address where customers visit, such as restaurants, clinics, or offices.

When to Use Each:

Service Area Physical Location
You go to your customers or ship to them. Customers come to you.
Examples: Delivery, mobile services, e-commerce shipping. Examples: Restaurants, stores, offices.
Define a general area you serve or ship to. Pinpoint a specific address.

Note: Businesses that combine both models (e.g., a pizza restaurant with dine-in, delivery, and nationwide frozen pizza shipping) can set up both a Service Area and a Physical Location.

How

Service Areas

Learn more about Service Areas →

Use a Service Area to define the geographic region where you provide services, deliver goods, or ship products.

Who Should Use Service Areas?

• Service Providers: Landscapers, at-home healthcare providers, delivery services, etc.

• E-Commerce Businesses: Define shipping regions for targeting customers within your delivery zones.